The Structure of an Advertising Agency

The Structure of an Advertising AgencyThe Structure of an Advertising AgencyBefore you get into the advertising business, you need to know the basic mechanics of how an advertising agency works. Agencies vary greatly in size and shape, but most follow a tried-and-tested structure that works well, whether they employ a dozen people, or several hundred. In the smaller agencies, some people will perform more than one role oneperson may actually be the entire departement. In larger agencies, some of these departments are broken out again for efficacy. But the fundamentals are the same because this model was born out of necessity, and it works. Account Services The account service department is comprised of account executives, account managers, and account directors, and is responsible for liaising with the agencys many clients. This department is the link between the many departments within the agencyand the clients who pay the bills. In the past they were referred to as the suits, a nd there have been many battles between the account services department and the creative department. But as most creatives know, a good account services team is essential to a good advertising campaign. A solid creative brief is one of the main duties of account services. Account Planning This department combines research with strategic thinking. Often a mix of researchers and account managers, the account planning department provides consumer insights, strategic direction, research, and focus groups, and helps keep advertising campaigns on target and on-brand. Chris Cowpe, author of the author of How to Win Friends and Influence Profits, described account planning as the discipline that brings the consumer into the process of developing advertising. To be truly effective, advertising must be both distinctive and relevant, and planning helps on both counts. Creative This is the engine of any advertising agency. Its the lifeblood of the businessbecause the creative departmen t is responsible for the product. And an ad agency is only as good as the ads the creative department puts out. The roles within the creative department are many and varied, and usually include CopywritersArt DirectorsDesignersProduction ArtistsWeb DesignersAssociate Creative DirectorsCreative Director(s) In many agencies, copywriters and art directors are paired up, working as teams. They will also bring in the talents of other designers and production artists if and when the job requires it. Sometimes, besucherzahlen is handled by a position within the creative department, although that is usually part of the production department. Everyone in creative services reports to the Creative Director. It is this persons role to steer the creative product, making sure it is on-brand, on-brief, and on-time. Finance and Accounts Money. At the end of the day, thats what ad agencies want. And its what their clients want, too. At the center of all the money coming into, and going out of, t he agency is the finance and accounts department. This department is responsible for handling payment of salaries, benefits, vendor costs, travel, day-to-day business costs and everything else youd expect from doing business. Its been said that approximately 70 percent of an ad agencys income pays salary and benefits to employees. However, this figure varies depending on the size and success of the agency in question. Media Buying It is the function of the media-buying department to procure the advertising time and/or space required for a successful advertising campaign. This includes TV and radio time, outdoor (billboards, posters, guerrilla), magazine and newspaper insertions, internet banners and takeovers, and, well, anywhere else an ad can be placed for a fee. This usually involves close collaboration with the creative department who came up with the initial ideas, as well as the client and the kind of exposure they want. This department is usually steered by a media direc tor. Production Ideas are just ideas until theyre made real. This is the job of the production department. During the creative process, the production department will be consulted to talk about the feasibility of executing certain ideas. Once the ad is sold to the client, the creative and account teams will collaborate with production to get the campaign produced on-budget. This can be anything from getting original photography or illustration produced, working with printers, hiring typographers and TV directors, and myriad other disciplines needed to get an ad campaign published. Production also works closely with the media department, who will supply the specs and deadlines for the jobs. Human Resources and Facilities Most businesses, whether theyre related to advertising or not, will have an HR department. This is the department responsible for the nuts and bolts of hiring and firing employees, dealing with state and federal employment laws, monitoring vacation and sick time, and the overall wellbeing of the staff. They are often rolled in with the facilities department, which is responsible for building maintenance and keeping everything in the office working, safe, and up to code. Research Larger agencies will rely heavily on their own research department to provide a wealth of data on current and future clients. This is the department responsible for focus groups and testing, analyzing and interpreting data, and helping the creative and account teams focus on new market trends. verbunden Development Once relegated to a designer who knew a bit of coding, this is a fast-growing department and deals with everything from website and mobile design, to apps and interactive experiences. This department may have its own creative director that specializes in web and online design and will have a staff that could rival the size and strength of the creative department. I.T. (Information Technology) The I.T. department is no longer just a couple of nerds in a basement. It can be a huge department, especially in agencies that have a large creative presence. Most I.T. departments in advertising agencies will specialize more in Macs than PCs, as most creative departments run on Apple products. Traffic In small to mid-sized agencies, traffic is rolled up into the production department. It is the job of traffic to get each and every job through the various stages of account management, creative development, media buying and production in a set timeframe. Traffic will also ensure that work flows through the agency smoothly, preventing jams that may overwhelm creative teams and lead to very long hours, missed deadlines and problematic client relationships. Traffic keeps the agencys heart beating.

Accounting Clerk Job Description Sample

Accounting Clerk Job Description SampleAccounting Clerk Job Description SampleAccounting Clerk Job Description SampleThisaccounting clerksample job description can assist in your creating a job application that will attract job candidates who are qualified for the job. Feel free to revise this job description to meet your specific job duties and job requirements.Accounting Clerk Job ResponsibilitiesSupports accounting operations by filing documents reconciling statements running software programs.Accounting Clerk Job DutiesMaintains accounting records by making copies filing documents.Reconciles bank statements by comparing statements with general ledger.Maintains accounting databases by entering data into the computer processing backups.Verifies financial reports by running performance analysis software program.Determines value of depreciable assets by running depreciation software program.Protects organizations value by keeping information confidential.Updates job knowledge by part icipating in educational opportunities.Accomplishes accounting and organization mission by completing related results as needed.Accounting Clerk Skills and QualificationsOrganization, Financial Software, Reporting Skills, Attention to Detail, PC Proficiency, Typing, Productivity, DependabilitEmployers Post a job in minutes to reach candidates everywhere. Job Seekers Search Accounting Clerk Jobs and apply on now. Learn more abouthow to hireHow to Interview to Uncover a Candidates Ethical StandardsVideo New Employee OrientationCreating and Posting a Job in Monster

Workers Worry About Losing Their Jobs as Requirements Constantly Change

Workers Worry About Losing Their Jobs as Requirements Constantly Change Workers Worry About Losing Their Jobs as Requirements Constantly Change While skills gaps grow in many verticals, workers already employed in those fields are stressed about losing their jobs as more processes are automated to meet the needs left by the lack of talent.However, technology wont solve talent shortages on its own, and companies need to focus on upskilling and reskilling existing employees to meet changing business needs if they hope to remain fully staffed.When workers are worried about their skills and qualifications in the face of a constantly evolving business landscape, their job performance suffers.Lack of confidence in ones skills can impact performance and prevent workers from reaching their full potential, says Darren Shimkus, general manager and vice president of Udemy for Business.Moreover, anxiety can even drive job seekers to lie about their qualifications. According to the2017 Skills G ap Reportfrom online learning marketplace Udemy,26 percent of workers younger than 40have lied on their resumes or in job interviews.But its notlage all bad A Udemystudy on workplace stress found that many workers are responding to situation proactively, with half of workers spending their own money on professional development and many citing company-provided training programs as a form of stress relief.Reskilling to Meet Skill Shortages and Save JobsBusinesses have the bad habit of meeting new problems with old solutions. When an employees skill set no longer meets the needs of the company, employers tend to lay that person off. Instead, that employee could be trained to do a different job, or trained in the skills needed to maintain their current role.Companies need to rethink the way they approach training and bring learning and development into the modern age, Shimkus says. That means abandoning the traditional one-way push of mandatory, pre-scheduled sessions and putting employ ees in the drivers seat instead. Technologies and job skills are changing so fast company leaders cant predict what each employee needs to learn at any given time. Thats why employees should be able to access effective, up-to-date training resources on demand whenever, wherever, and however they want to learn.The Softer Side of SkillsWhile traditional education tends to focus on concrete skills, in-demand soft skills are more difficult to quantify, and therefore, more difficult to teach. However, that doesnt mean it cant be done.I think many of us believe soft skills are baked into our personalities and are impossible to change once you reach adulthood, Shimkus says. This is definitely not the case. The brain is actually quite malleable throughout our lives.Employers should implement programs to nurture in employees the soft skills that will help them succeed in their roles.As the workplace evolves, hard skills will certainly change many will eventually become automated, Shimkus s ays. On the other hand, soft skills like problem-solving, critical thinking, and relationship-building will be the bedrock that keeps teams functioning. It would behoove companies to make sure theyre providing resources for developing both soft and hard skills.Learning Beyond the ClassroomEmployees that open themselves to expanding their skill sets should always be able to find a role in their company, even if their position is phased out or the skill requirements change.Tech workers have long been accustomed to continuous upskilling as programming languages evolve and new software versions launch, but that cycle is accelerating, Shimkus says. Staying current in a particular language or framework isnt enough for techies, and a narrow focus wont be enough for workers in other disciplines either. Gaining competency in skills beyond your current role is great insurance for future employability, especially as more and more job functions outside engineering require a baseline of coding o r data analysis skills. When employers allow people to stretch into new areas, they may even be able to close their own internal skills gaps.The best way for workers to keep their skills sharp is to develop a positive attitude toward continuing education.Never stop learning, Shimkus says. When workers adopt a growth mindset and embrace lifelong learning, assimilating new skills isnt a source of fear and stress its just another part of the career journey.

How to Open an Art Gallery

How to Open an Art GalleryHow to Open an Art GalleryArt galleries are similar to small geschftliches miteinanderes to a certain extent. In most cases, the gallerys purpose is to sell art and to keep the gallery in business. However, it is one business where the customer doesnt mind price increases. In fact, its good news for an art collector when the prices of an artists work increase, as this signifies the artwork is becoming mora valuable in the art market. To open an art gallery, you will need certain things at the beginning Potential art collectors if it is a commercial galleryA stable of artistsPassion for both art and businessA consistent vision of your brandLike any small business start-up, youll need a business planA gallery site in a prime locationEnough capital to cover a few months operating costsTenacity and patience Art Collectors As with starting up any small business, you must know your market first. Many art gallery owners began first with a list of befhigung clie nts. Knowing a handful of people you can sell artwork to will help you get your business off the ground. As you develop good relationships with your collectors, they will then introduce you to their friends and associates and this will help to establish your art gallery. As word-of-mouth grows, so will your business. If your gallery is not a commercial one, but rather an experimental showcase, you will need to have alternative sources of funding, such as art grants. Other skills include learning about artwork dimension. Artists The art world wouldnt exist if it were not for artists. To open up a successful art gallery, you will need to begin with a strong roster of artists. Since art is highly subjective, a large part of your selection is based on personal taste and intuition. Some galleries chose their artists by location, theme, style or trend, to name a few. For example, some galleries will only show landscape paintings or exhibit artists who live in the same city. The possib ilities are endless. However, the key to success is knowing that you have specific collectors (individual or corporate) you can sell the artwork to. Art and Business Know-How Besides being knowledgeable about running a small business, it is imperative to also be passionate about art. A lukewarm salesperson is hardly successful in sales. If you are just starting out, visit as many art galleries as you can and talk to the gallery directors and sales staff. Better yet, get a job in an art gallery first, to gain first-hand experience of how a gallery operates. As you acquire the necessary knowledge for running a successful gallery, you will then have the confidence to establish your own art gallery. Location As with any business, location is key. If your gallery is in a heavily trafficked popular tourist area, you will have great opportunities to sell the work of the local artists. If your gallery is located in an art center, then you have more chances to gain the attention of t he art world cognoscenti. Some gallery owners may even forego an actual site and maintain a virtual gallery on the internet. Capital Every business needs start-up money. anfangsbuchstabe costs include the rental of the space, the necessary equipment for running a business and exhibiting art, and hiring staff. Other factors to consider include the monthly operating costs. Networking The word used in the art world is schmooze, which means to network. Artists, critics, and art dealers all need to make connections and broaden their art networks. Attending gallery and museum openings is imperative. Visiting art fairs and biennials during the opening press previews is the ultimate time for networking. Have your business cards, artist catalogs and postcards ready to hand out as you walk around schmoozing. Whenever one of your artists is in an exhibition, be sure to stand near the artwork to provide more information and to arrange studio visits with those potential contacts. Maintai ning good relationships with art critics who can write about your artists is also a good way to generate interest in your gallery. So be sure you can provide ample text and images to the critic or journalist. Tenacity and Patience Running a gallery in most cases takes a period of time to establish, so being patient is key to building a steady business.

Ruthless Writer Resume Strategies Exploited

Ruthless Writer Resume Strategies Exploited What You Should Do About Writer Resume Starting in the Next 20 Minutes A functional resume is an excellent choice for men and women who have gaps in their professional experience. We, on the flip side, want to provide you with solid examples to help you compose a resume you can take pride in. Knowing you are devoted to your work can interest employers everywhere on earth Only include things like related work. Though there might be gaps in your work experience, for example, work youve done can be beneficial for employersespecially when relevant to the position. In precisely the same way as selling yourself, if youre planning to be a writer for some company, then place in skills which you think can help you get the job instead of just place everything youre good at. Becoming able to inform your employers of your abilities and previous experiences increase your odds of getting work. While you might have some impressive credentials, at the close of the day, the customer wishes to understand what youre going to do for them. It is crucial for your writer resume to be complete in relation to the details your prospective employer want to know. Last, state what you would like. If you own a college education, omit info about high school. A history of employment indicates to a prospective employer which you are, in reality, employable. Most Noticeable Writer Resume Employers wish to know youre versatile. People must undergo training. There are many different writer positions that may run into different fields of expertise. Locate a field youd love to specialize in. It is better to demonstrate your experience and any vital certifications here as well. Ensure you highlight technical wisdom and certifications. How to Get Started with Writer Resume? If this technical writer resume example was bedrngnis sufficient for you, youre totally free to review a few other samples and templates from our website. Its a fa st and straightforward way Monsters experts are able to help you set your best professional foot forward. Inexperienced writers want to acquire creative when preparing clips. To find some formatting tips for your resume, take a look at our samples. Characteristics of Writer Resume You must also speak about past experience. You will have to advertise yourself like crazy to be able to get clients to come to you. When you havent assembled a portfolio of your very best work, this is a fantastic time to achieve that. This is going to be your on-line portfolio. The subject of information technology gets more important each day. Never neglect to include your skills on your resume in addition to your prior experiences. Next, you are going to start to list your main abilities and abilities. To begin with, you want the training. An outstanding Blog Writer resume should have a variety of impressive skills your employer or interviewer is searching for in a candidate. You can initiat e a freelance writing career with zero experience. Well thenyou have an amazing writer resume prepared to land you that dream job Hard to have a job for a writer without experience. Dont neglect to include things like any award or accolades and should you get an expert blog, ensure that the recruiter knows about it Tell the recruiter what you could do. Likewise, it is going to produce the recruiters job simpler. Writer Resume the Ultimate Convenience Kingsoft provides cost-free Writer templates which can be downloaded from our site. Blog Writers may write based on the particular instructions of their client, or else they may operate to think of creative suggestions and subjects independently. A Writer is liable for all of the contents that go out of the organization through the providers website and societal media handles. You may have heard that a prosperous writer resume must fit on a single page A4 paper size. The Dos and Donts of Writer Resume You are going to have t o be specific based on what exactly the job demands of your technical writing abilities. Like all skills, youve got to work on writing to secure much better. Some of the most fundamental skills incorporate excellent grammar or capacity to stick to deadlines. Bringing forth a love of writing, together with extraordinary networking abilities and a desire to contact others through writing. You must keep writing. If you own a degree in English or Writing, dont hesitate to include things like that. For this reason, you might or might not have a writing specific level. Last, dont neglect to have a look at our professional titelblatt letter examples. For certain, you require every second to create your resume count. Your summary should present your career objective and the primary reasons you are an exemplary candidate. While being meticulous, take note of timelines. Dont be scared to use numbers and insider stipulations.

Get the Scoop on C.n.a Resume Templates Before Youre Too Late

Get the Scoop on C.n.a Resume Templates Before Youre Too Late If You Read Nothing Else Today, Read This Report on C.n.a Resume Templates Most of our Resume Templates can be found in various color schemes to give you better editing opportunities. Google provides a resume-builder tool which it is possible to utilize to create a professional resume. If youre trying to customize professional, pre-formatted resumes, have a look at our totally free downloadable vorlages. The subsequent professional resume template is appropriate for professional bankers, and its just what you require. You are able to use our resume building software to create your own from scratch. More frequently than not, customizing your resume does not signify a major rewrite, but instead just a couple tweaks. Once you have selected your perfect resume template from our selection, follow our completely free expert guidance about ways to craft the great modern resume. A Secret Weapon for C.n.a Resume Templates O ther times, you might need to rewrite no more than the personal overview to coordinate with the work description. Writing a resume for employment in the art industry can be difficult. Read tips and job interview and find the job that you desire. Each time you submit an application for a new job, check your resume to guarantee that it is not only targeted, but in plus-rechnen current. There are lots of free creative resume templates its possible to use, allowing you to focus your energy on everything else you should do. Speaking of unique, the principal aim of your resume is to make you stick out from the remainder of the folks applying for exactly the same job and another means to create that happen is to use action verbs and power words (also called resume verbs). You wish to select a resume template which will help you make a terrific first impression, even before people start reading. For more ideas about how to strengthen your program, take a look at our education and tea ching resumes. Should you need some tips on how to craft the very best healthcare resume for your distinct field, take a look at our samples and the accompanying writing guides. When youre asking for a job which relies on the strengths of the person, you want a resume template you may inject a little more personality into to make it pop. In the event youre searching to promote your services and wish to have the ability to create a fantastic first impression of your personality, definitely think about a template supplied with a business card. Sometimes all you will need is a traditional style template thats clean, clear and right to the point.

Equine Veterinarian Career Profile and Duties

Equine Veterinarian Career Profile and DutiesEquine Veterinarian Career Profile and DutiesEquine veterinarians are large animal practitioners that specialize in health management of horses. Duties Equine veterinarians are licensed animal health professionals who are qualified to diagnose and treat horses involved in competition and production. An equine vet can work many environments, but they generally work closely with both equine patients and their human owners. The typical kenntnisse for an equine vet includes performing basic exams, giving routine vaccinations, drawing blood, prescribing medications, evaluating and suturing wounds, performing surgeries, and giving post-surgical exams. Other duties may include performing pre-purchase exams, monitoring the reproductive health of breeding stallions and broodmares, assisting with foalings, and taking x-rays or ultrasounds. Equine veterinarians may work in conjunction with a farrier to correct angular limb deformities, solve lame ness issues, and ensure that the foot is properly balanced. It is common for equine veterinarians to work a five to six day week with additional on call emergency hours as needed. Work may occur outdoors in varying temperatures and weather conditions. Veterinarians, especially those working with large animals, should always follow proper safety precautions to minimize the risk of injury while working with their patients. Career Options According to statistics from the American Veterinary Medical Association (AVMA), more than 75% of vets work in private practice. Equine veterinarians in private practice may either work from their vehicle (making farm visits) or in an equine veterinary clinic. Many equine vets offer a combination of both clinic-based and mobile services. It is not uncommon for equine veterinarians to have a large animalmixed practice, which includes other livestock species such as cattle, sheep, or goats. Others choose to offer a mixed practice serving both small and large animal patients. According to the AVMA, only 5.7% of all veterinarians are equine vets or roughly 4,000 in the U.S. There are an additional 4,220 vets involved in mixed practice as of 2017. Nearly half of equine veterinarians are involved with performance horses while other major areas of service include pleasure or farm work, racing work, and reproductive work. Outside of private practice, vets also find work as college professors or educators, pharmaceutical sales representatives, military personnel, government inspectors, and researchers. Education and Training All equine veterinarians graduate with a Doctor of Veterinary Medicine degree, the culmination of a rigorous course of study involving both small and large animal species. There are 30 accredited colleges of veterinary medicine in the United States that offer the DVM degree. Upon graduation, vets must also successfully complete the North American Veterinary Licensing Exam (NAVLE). At the end of 2017, the fruc htwein recent AVMA employment survey available, there were 117,735 practicing U.S. veterinarians. Professional Associations The American Association of Equine Practitioners (AAEP) boasts 10,000 member veterinarians from 67 countries, making it the worlds largest equine veterinary organization. The AAEP puts on a major convention each year with over 100 hours of lectures and demonstrations available to equine veterinarians. Salary The median wage for veterinarians is around $90,000 according to the most recent Bureau of Labor Statistics survey conducted in 2017.The average professional income for equine veterinarians is $64,000 per year according to payscale.com. Veterinarians who are board certified in a particular specialty area such as ophthalmology, oncology, or surgery generally earn significantly higher salaries as a result of their advanced education and experience. Job Outlook According to data from the Bureau of Labor Statistics, the veterinary profession will ex pand at a faster rate than average- about 19% from 2016 to 2026. The limited number of graduates from vet programs will translate to excellent job prospects in the field. With over nine million horses in the United States alone, demand for equine medical services should continue to increase at a healthy rate for the foreseeable future. Demand for equine specialists should continue to grow.

Marketing Assistant Job Description Sample

absatzwirtschaft Assistant Job Description SampleMarketing Assistant Job Description SampleMarketing Assistant Job Description SampleThismarketing assistantsample job description can assist in your creating a job application that will attract job candidates who are qualified for the job. Feel free to revise this job description to meet your specific job duties and job requirements.Marketing Assistant Job ResponsibilitiesSupports marketing operations by compiling, formatting, and reporting information and materials.Marketing Assistant Job DutiesAssembles consumer rating reports by compiling, consolidating, formatting, and summarizing information, graphs, and presentations.Updates competitor database by inputting data from field sales compiling, consolidating, formatting, and summarizing information, graphs, and presentations distributing reports.Publishes pricing schedules by verifying freight rates, charges, and allowances.Supports sales presentations by assembling quotations, propos als, videos, slide shows, demonstration and product capability booklets compiling account and competitor analyses.Prepares mailers and brochures by formatting content and graphics arranging printing and internet packages.Maintains marketing library by checking and replenishing inventory.Provides marketing tracking and research information by collecting, analyzing, and summarizing data and trends.Updates job knowledge by participating in educational opportunities.Accomplishes marketing and organization mission by completing related results as needed.Marketing Assistant Skills and QualificationsReporting Skills, Analyzing Information , Informing Others, Written Communication, Organization, Statistical Analysis, General Math Skills, Data Entry Skills, Microsoft Office Skills, Self-Development, Financial SkillsEmployers Post a job in minutes to reach candidates everywhere. Job Seekers Search Marketing Assistant Jobs and apply on now. Learn more about the hiring processThe 50 Toughest In terview QuestionsBlock Out Biases During the InterviewResume Search Spotting Exceptional Talent

Nielsen TV Ratings

Nielsen TV RatingsNielsen TV RatingsTelevision professionals get regular report cards on their performance through The Nielsen Company, which tracks audiences for client stations. Understanding their reports is critical in knowing how to build a TV audience and to attract advertisers to your station or network. Understanding How Nielsen Collects Its Audience Data Families are asked to track their viewing habits for a certain period of time. A small collection of these families makes up a sample size that Nielsen uses to estimate the size of a national audience or an audience in a specific region. Get a Nielsen Report If you work at a television station, ask a manager to see a rating book. Because this information is expensive and so important to the success of the business, it is usually closely guarded. If you cannot get a current rating book, an outdated report will work just as well. In most areas of the country, detailed ratings are released about 30 days after the follow ing months - February, May, July, and November. In other areas and at the networks, the ratings are tracked continually and issued as overnight reports. Look for a Programs Rating Thats an estimate of the percentage of the audience watching a particular program. If Channel 6 News at 600 has a household audience rating of 15, that means Nielsen has estimated that 15% of the markets household audience is watching it. On the flip side, 85% of the audience may be watching another station, cooking supper or at the movies. A household audience measures homes, not people. So technically, Channel 6 News at 600 is on in 15% of homes - one person might be watching in one home, four in another. The household measurement doesnt take into account that difference. Find the Programs Share The share is an estimate of the percentage of how many households using television are watching the program. If Channel 6 News at 600 has a market share of 30, that means 30% of the homes watching TV at 6 oclock are watching that newscast. This number eliminates those cooking supper, at the movies or doing anything else. As a result, the share will always be higher than the rating. Thats because the pie has been made smaller by taking away homes not watching TV. Track a Programs Demographics It is where you will start seeing numbers of people rather than homes. A Nielsen report is divided into a long list of age groups. While it may be tiresome to compare the numbers between women ages 18-34 versus men ages 25-54, these are the numbers that matter most to advertisers. Because the audience pie is now sliced by gender and age group, the numbers will get increasingly smaller. In fact, Channel 6 News at 600 might get (commonly called hash marks) in some categories, like children. That represents either zero or a number that is too small to be important. Spot Trends in the Market Media managers use rating reports to decide whether their program has audience problems. A Nielsen r eport shows these trends. But because audience measurement is never an exact science, there may be noticeable blips along the way. For instance, Channel 6 News at 600 may do poorly versus its competition in the May rating periods every year. The numbers may recover in each November report. The reason may be because the newscast attracts young families. Those people are out enjoying the nice weather in May and miss the news. They return each November when its cold. Make Room for Error Nielsen has spent decades developing its audience measurement system, but there are several factors to consider when reading the numbers. Nielsen depends on people to accurately record their viewing habits. In some parts of the country, that includes filling out paper diaries that have to be mailed. People can make mistakes and write down the wrong channel or forget to fill out the diary completely. Sample sizes are small. Nielsen cant monitor every home in a city, much less the entire country, so i t chooses a small number of people to represent the nation. How the Networks and Advertisers Interpret the Ratings A thick Nielsen report is full of all sorts of numbers, but it is still just a snapshot of a moment in time. It takes looking at a series of reports to measure viewing habits accurately. But even one rating book has a section that tracks the numbers over a years time. Thats a quick way to spot patterns. fruchtwein stations have moved beyond caring whos number one. Thats because a top news station may be ranked third in afternoons or mornings. Its rare to find a station thats top-ranked throughout the day. Also, advertisers care more about demographics. If they want to reach young adults, they dont care that your news is number one with people 55 and older. The ratings can be interpreted in infinite ways. A station may say its ratings have doubled for its wake-up news. That can mean the program has gone from a 1 rating to a 2. Claims of being the areas fastest growin g news station can be true, but still misleading. Keep that in mind when ratings are used as part of an advertisement. Each station (or network) can find something to brag about if they look hard enough.